{"id":28477,"date":"2025-12-23T11:15:00","date_gmt":"2025-12-23T10:15:00","guid":{"rendered":"https:\/\/www.jalios.com\/fr\/?p=28477"},"modified":"2025-12-11T11:59:23","modified_gmt":"2025-12-11T10:59:23","slug":"retail-intranet-siege-magasins","status":"publish","type":"post","link":"https:\/\/www.jalios.com\/fr\/blog\/retail-intranet-siege-magasins\/","title":{"rendered":"Retail et Intranet : cr\u00e9er du lien entre le si\u00e8ge et vos magasins"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"28477\" class=\"elementor elementor-28477\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ee4da32 e-flex e-con-boxed e-con e-parent\" data-id=\"ee4da32\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5586768 elementor-widget elementor-widget-text-editor\" data-id=\"5586768\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le <a href=\"https:\/\/www.jalios.com\/fr\/solutions\/secteurs\/distribution-retail\/\"><strong>secteur du Retail<\/strong><\/a> repose sur une m\u00e9canique complexe o\u00f9 cohabitent des \u00e9quipes tr\u00e8s diverses : services centraux, responsables de magasin, vendeurs, logisticiens, conseillers, managers de rayon, frontline workers et collaborateurs terrains r\u00e9partis sur plusieurs sites. Cette diversit\u00e9 fait la richesse du secteur, mais elle repr\u00e9sente \u00e9galement un d\u00e9fi majeur en mati\u00e8re de <strong><a href=\"https:\/\/www.jalios.com\/fr\/produits\/intranet\/\">communication interne<\/a><\/strong>. Comment garantir une information fluide, coh\u00e9rente, motivante et surtout accessible \u00e0 tous, du si\u00e8ge aux magasins, quand les collaborateurs ne disposent pas tous d\u2019un poste de travail fixe ou d\u2019un acc\u00e8s simple aux outils num\u00e9riques traditionnels ?<\/p><p>L\u2019Intranet r\u00e9pond pr\u00e9cis\u00e9ment \u00e0 cette probl\u00e9matique. Bien plus qu\u2019un outil, il devient une <strong>plateforme f\u00e9d\u00e9ratrice<\/strong> qui optimise la collaboration, renforce la <strong>culture d\u2019entreprise<\/strong> et cr\u00e9e un <strong>sentiment d\u2019appartenance<\/strong> durable au sein de l\u2019ensemble du r\u00e9seau.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee177b4 elementor-widget elementor-widget-heading\" data-id=\"ee177b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Une communication interne strat\u00e9gique dans un secteur Retail en mouvement permanent<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd73d39 elementor-widget elementor-widget-text-editor\" data-id=\"bd73d39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<article class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" tabindex=\"-1\" data-turn-id=\"request-693a9c99-3df0-8328-a27d-32e3308383c3-0\" data-testid=\"conversation-turn-6\" data-scroll-anchor=\"true\" data-turn=\"assistant\"><div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"><div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"><div class=\"flex max-w-full flex-col grow\"><div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-1\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"36ff2923-90b7-4af9-a751-761f61603d73\" data-message-model-slug=\"gpt-5-1\"><div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"><div class=\"markdown prose dark:prose-invert w-full break-words dark markdown-new-styling\"><p data-start=\"80\" data-end=\"232\">Les enseignes Retail \u00e9voluent dans un <strong>environnement particuli\u00e8rement exigeant<\/strong>, o\u00f9 les \u00e9quipes doivent s\u2019adapter en continu. Parmi les principaux d\u00e9fis :<\/p><ul data-start=\"234\" data-end=\"524\"><li data-start=\"234\" data-end=\"281\"><p data-start=\"236\" data-end=\"281\">renouvellement fr\u00e9quent des gammes produits<\/p><\/li><li data-start=\"282\" data-end=\"320\"><p data-start=\"284\" data-end=\"320\">op\u00e9rations commerciales r\u00e9guli\u00e8res<\/p><\/li><li data-start=\"321\" data-end=\"352\"><p data-start=\"323\" data-end=\"352\">forte rotation du personnel<\/p><\/li><li data-start=\"353\" data-end=\"391\"><p data-start=\"355\" data-end=\"391\">proc\u00e9dures qui \u00e9voluent rapidement<\/p><\/li><li data-start=\"392\" data-end=\"430\"><p data-start=\"394\" data-end=\"430\">transformation digitale du secteur<\/p><\/li><li data-start=\"431\" data-end=\"524\"><p data-start=\"433\" data-end=\"524\">attentes croissantes en mati\u00e8re d\u2019exp\u00e9rience collaborateur et de fid\u00e9lisation des talents<\/p><\/li><\/ul><p data-start=\"526\" data-end=\"651\">Pour rester performants, les collaborateurs doivent <strong>acc\u00e9der facilement aux informations<\/strong> et aux mises \u00e0 jour en temps r\u00e9els.<\/p><p data-start=\"653\" data-end=\"700\">Pourtant, le terrain r\u00e9v\u00e8le plusieurs limites :<\/p><ul data-start=\"702\" data-end=\"989\"><li data-start=\"702\" data-end=\"780\"><p data-start=\"704\" data-end=\"780\">absence d\u2019adresse email professionnelle pour une partie des collaborateurs<\/p><\/li><li data-start=\"781\" data-end=\"828\"><p data-start=\"783\" data-end=\"828\">faible usage des outils digitaux classiques<\/p><\/li><li data-start=\"829\" data-end=\"891\"><p data-start=\"831\" data-end=\"891\">horaires \u00e9clat\u00e9s rendant l\u2019acc\u00e8s \u00e0 l\u2019information difficile<\/p><\/li><li data-start=\"892\" data-end=\"942\"><p data-start=\"894\" data-end=\"942\">communication interne souvent trop descendante<\/p><\/li><li data-start=\"943\" data-end=\"989\"><p data-start=\"945\" data-end=\"989\">sentiment d\u2019isolement des \u00e9quipes magasins<\/p><\/li><\/ul><p data-start=\"991\" data-end=\"1227\">Cette situation fragilise la <strong><a href=\"https:\/\/www.jalios.com\/fr\/blog\/culture-dentreprise-definition-objectifs-et-avantages\/\">culture d\u2019entreprise<\/a><\/strong>, pourtant essentielle pour cr\u00e9er engagement et motivation. Lorsque les \u00e9quipes comprennent les priorit\u00e9s strat\u00e9giques, se sentent valoris\u00e9es et disposent d\u2019un <strong>lien direct avec le si\u00e8ge<\/strong> :<\/p><ul data-start=\"1229\" data-end=\"1387\"><li data-start=\"1229\" data-end=\"1269\"><p data-start=\"1231\" data-end=\"1269\">l\u2019<a href=\"https:\/\/www.jalios.com\/fr\/blog\/experience-collaborateur-logiciels\/\"><strong>exp\u00e9rience collaborateur<\/strong><\/a> progresse<\/p><\/li><li data-start=\"1270\" data-end=\"1296\"><p data-start=\"1272\" data-end=\"1296\">la coh\u00e9sion s\u2019am\u00e9liore<\/p><\/li><li data-start=\"1297\" data-end=\"1336\"><p data-start=\"1299\" data-end=\"1336\">la performance commerciale augmente<\/p><\/li><li data-start=\"1337\" data-end=\"1387\"><p data-start=\"1339\" data-end=\"1387\">la fid\u00e9lisation des <strong><a href=\"https:\/\/www.jalios.com\/fr\/solutions\/metiers\/ressources-humaines\/\">talents<\/a> <\/strong>devient plus forte<\/p><\/li><\/ul><p data-start=\"1389\" data-end=\"1555\" data-is-last-node=\"\" data-is-only-node=\"\">Investir dans une communication interne moderne n\u2019est donc plus une option : c\u2019est un levier essentiel pour <strong>connecter<\/strong>, <strong>engager<\/strong> et <strong>aligner l\u2019ensemble du r\u00e9seau Retail.<\/strong><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/article>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3fe5c1eb e-con-full e-flex e-con e-child\" data-id=\"3fe5c1eb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2726d309 elementor-widget elementor-widget-image\" data-id=\"2726d309\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_tilt_effect&quot;:&quot;yes&quot;,&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4.5,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/eu1.hubs.ly\/H0f9mK30\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"724\" height=\"1024\" src=\"https:\/\/www.jalios.com\/fr\/wp-content\/uploads\/2024\/07\/Guide-secteur-1-Jalios-Reseaux-de-Distribution-724x1024.png\" class=\"attachment-large size-large wp-image-6101\" alt=\"\" srcset=\"https:\/\/www.jalios.com\/fr\/wp-content\/uploads\/2024\/07\/Guide-secteur-1-Jalios-Reseaux-de-Distribution-724x1024.png 724w, https:\/\/www.jalios.com\/fr\/wp-content\/uploads\/2024\/07\/Guide-secteur-1-Jalios-Reseaux-de-Distribution-212x300.png 212w, https:\/\/www.jalios.com\/fr\/wp-content\/uploads\/2024\/07\/Guide-secteur-1-Jalios-Reseaux-de-Distribution-768x1086.png 768w, https:\/\/www.jalios.com\/fr\/wp-content\/uploads\/2024\/07\/Guide-secteur-1-Jalios-Reseaux-de-Distribution-1086x1536.png 1086w, https:\/\/www.jalios.com\/fr\/wp-content\/uploads\/2024\/07\/Guide-secteur-1-Jalios-Reseaux-de-Distribution.png 1414w\" sizes=\"(max-width: 724px) 100vw, 724px\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a530c77 e-con-full e-flex e-con e-child\" data-id=\"4a530c77\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f582e5b elementor-widget elementor-widget-heading\" data-id=\"4f582e5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">T\u00e9l\u00e9chargez notre guide<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17badc78 elementor-widget elementor-widget-heading\" data-id=\"17badc78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">De l'Intranet \u00e0 la Digital Workplace pour le secteur du retail et r\u00e9seaux de franchis\u00e9s<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e5ab07c elementor-widget elementor-widget-text-editor\" data-id=\"1e5ab07c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dans un contexte concurrentiel tendu,\u00a0<strong>comment une Digital Workplace permet-elle aux acteurs du retail de gagner en performance et d\u2019am\u00e9liorer le sentiment d\u2019appartenance de ses r\u00e9seaux ?<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92545c6 elementor-align-left elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"92545c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/eu1.hubs.ly\/H0f9mK30\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-file-download\" viewBox=\"0 0 384 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224 136V0H24C10.7 0 0 10.7 0 24v464c0 13.3 10.7 24 24 24h336c13.3 0 24-10.7 24-24V160H248c-13.2 0-24-10.8-24-24zm76.45 211.36l-96.42 95.7c-6.65 6.61-17.39 6.61-24.04 0l-96.42-95.7C73.42 337.29 80.54 320 94.82 320H160v-80c0-8.84 7.16-16 16-16h32c8.84 0 16 7.16 16 16v80h65.18c14.28 0 21.4 17.29 11.27 27.36zM377 105L279.1 7c-4.5-4.5-10.6-7-17-7H256v128h128v-6.1c0-6.3-2.5-12.4-7-16.9z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">T\u00e9l\u00e9charger<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-befefb3 elementor-widget elementor-widget-heading\" data-id=\"befefb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cr\u00e9er du lien entre le si\u00e8ge et les magasins gr\u00e2ce \u00e0 l\u2019Intranet<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dc84b1 elementor-widget elementor-widget-text-editor\" data-id=\"6dc84b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L\u2019Intranet joue un r\u00f4le central pour fluidifier la <strong><a href=\"https:\/\/www.jalios.com\/fr\/blog\/objectifs-communication-interne\/\">communication interne<\/a><\/strong> et cr\u00e9er un pont collaboratif entre les diff\u00e9rents niveaux de l\u2019organisation. Ses <a href=\"https:\/\/www.jalios.com\/fr\/blog\/les-fonctionnalites-intranet\/\"><strong>fonctionnalit\u00e9s<\/strong> <\/a>permettent \u00e0 la fois de diffuser les informations essentielles, de<strong> valoriser les \u00e9quipes<\/strong> et de<strong> soutenir l\u2019activit\u00e9 op\u00e9rationnelle quotidienne<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fac12ed elementor-widget elementor-widget-heading\" data-id=\"fac12ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Un Intranet pens\u00e9 pour la communication interne et la collaboration<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-adc2242 elementor-widget elementor-widget-text-editor\" data-id=\"adc2242\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Un Intranet centralise les documents cl\u00e9s, les proc\u00e9dures, les actualit\u00e9s, les vid\u00e9os de formation, les supports merchandising, et les campagnes commerciales. Cette centralisation permet aux magasins de gagner du temps et d\u2019\u00e9viter les erreurs. Les frontline workers \/\u00a0<strong><a href=\"https:\/\/www.jalios.com\/fr\/blog\/intranet-engagement-collaborateurs-terrains\/\">collaborateurs terrains<\/a><\/strong> peuvent ainsi acc\u00e9der facilement \u00e0 toutes les ressources indispensables \u00e0 leur activit\u00e9.<\/p><p>Gr\u00e2ce aux fonctionnalit\u00e9s Intranet collaboratives, les \u00e9changes deviennent bidirectionnels. Le si\u00e8ge ne se contente plus de pousser de l\u2019information et <a href=\"https:\/\/www.jalios.com\/fr\/blog\/idees-de-contenus-intranet\/\"><strong>publier du contenu<\/strong><\/a> \u00e0 sens unique : il re\u00e7oit \u00e9galement des retours, des id\u00e9es, des questions, ce qui am\u00e9liore consid\u00e9rablement la pertinence des messages et la prise de d\u00e9cisions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8d4b85 elementor-widget elementor-widget-heading\" data-id=\"d8d4b85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Un Intranet mobile et accessible sur tablette pour toucher les collaborateurs terrains<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6207562 elementor-widget elementor-widget-text-editor\" data-id=\"6207562\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pour \u00eatre r\u00e9ellement efficace dans le Retail, un <a href=\"https:\/\/www.jalios.com\/fr\/blog\/jmobile-digital-workplace\/\"><strong>Intranet doit \u00eatre mobile first<\/strong><\/a>. Les collaborateurs de magasin consultent leur smartphone ou une tablette interne beaucoup plus souvent qu\u2019un ordinateur. Une<strong> application mobile simple, fluide et ergonomique<\/strong> permet alors \u00e0 chacun d\u2019acc\u00e9der \u00e0 <strong>l\u2019information \u00e0 tout moment<\/strong> : avant l\u2019ouverture, en r\u00e9serve, en back-office ou m\u00eame entre deux encaissements.<\/p><p>Ce format favorise l\u2019adoption de l\u2019outil, am\u00e9liore le taux de consultation des actualit\u00e9s et renforce l\u2019exp\u00e9rience collaborateur. L\u2019accessibilit\u00e9 mobile redonne \u00e9galement de la voix aux frontline workers, souvent oubli\u00e9s dans les sch\u00e9mas de communication interne traditionnels.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-36f490bc e-con-full e-flex e-con e-child\" data-id=\"36f490bc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9978ec8 elementor-widget elementor-widget-image\" data-id=\"9978ec8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_tilt_effect&quot;:&quot;yes&quot;,&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;motion_fx_tilt_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4.5,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/eu1.hubs.ly\/H0f9lms0\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"625\" height=\"874\" src=\"https:\/\/www.jalios.com\/fr\/wp-content\/uploads\/2024\/07\/intranet.png\" class=\"attachment-large size-large wp-image-6106\" alt=\"\" srcset=\"https:\/\/www.jalios.com\/fr\/wp-content\/uploads\/2024\/07\/intranet.png 625w, https:\/\/www.jalios.com\/fr\/wp-content\/uploads\/2024\/07\/intranet-215x300.png 215w\" sizes=\"(max-width: 625px) 100vw, 625px\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1febe36a e-con-full e-flex e-con e-child\" data-id=\"1febe36a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-140bca9e elementor-widget elementor-widget-heading\" data-id=\"140bca9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">T\u00e9l\u00e9chargez notre livre blanc<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58006259 elementor-widget elementor-widget-heading\" data-id=\"58006259\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">De l'Intranet \u00e0 la Digital Workplace<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-400f57c4 elementor-widget elementor-widget-text-editor\" data-id=\"400f57c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ce mod\u00e8le de cahier des charges vous permettra de <strong>structurer votre projet<\/strong> en partant de vos besoins et sp\u00e9cificit\u00e9s !<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1917a16 elementor-align-left elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"1917a16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/eu1.hubs.ly\/H0f9lms0\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-file-download\" viewBox=\"0 0 384 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224 136V0H24C10.7 0 0 10.7 0 24v464c0 13.3 10.7 24 24 24h336c13.3 0 24-10.7 24-24V160H248c-13.2 0-24-10.8-24-24zm76.45 211.36l-96.42 95.7c-6.65 6.61-17.39 6.61-24.04 0l-96.42-95.7C73.42 337.29 80.54 320 94.82 320H160v-80c0-8.84 7.16-16 16-16h32c8.84 0 16 7.16 16 16v80h65.18c14.28 0 21.4 17.29 11.27 27.36zM377 105L279.1 7c-4.5-4.5-10.6-7-17-7H256v128h128v-6.1c0-6.3-2.5-12.4-7-16.9z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">T\u00e9l\u00e9charger<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f9cb87 elementor-widget elementor-widget-heading\" data-id=\"1f9cb87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Promouvoir les r\u00e9ussites internes et valoriser les \u00e9quipes<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d7f98b elementor-widget elementor-widget-text-editor\" data-id=\"7d7f98b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Un bon Intranet ne sert pas uniquement \u00e0 diffuser de l\u2019information. C\u2019est aussi un <strong>excellent outil pour nourrir la culture d\u2019entreprise<\/strong>. Les enseignes peuvent mettre en avant les r\u00e9ussites des magasins, pr\u00e9senter des initiatives locales, valoriser les performances des collaborateurs ou partager des t\u00e9moignages inspirants.<\/p><p>Ces contenus cr\u00e9ent un sentiment d\u2019appartenance fort et dynamisent la communication interne. Ils permettent aussi de construire une identit\u00e9 de<strong><a href=\"https:\/\/www.jalios.com\/fr\/blog\/a-quoi-sert-la-communication-interne\/\"> marque employeur<\/a><\/strong> attractive, essentielle pour recruter et fid\u00e9liser les talents, un enjeu majeur dans le Retail.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37227bd elementor-widget elementor-widget-heading\" data-id=\"37227bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Faire vivre la relation si\u00e8ge-magasin gr\u00e2ce aux sondages, blogs internes et actualit\u00e9s<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2dd1adb elementor-widget elementor-widget-text-editor\" data-id=\"2dd1adb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les fonctionnalit\u00e9s Intranet permettent de cr\u00e9er une <strong>interaction continue entre le si\u00e8ge et les magasins<\/strong>. Les sondages facilitent la prise de d\u00e9cision participative : recueillir l\u2019avis des \u00e9quipes de vente sur un dispositif merchandising, sur une formation produit ou sur un nouveau process renforce l\u2019engagement et am\u00e9liore les r\u00e9sultats.<\/p><p>Les blogs internes permettent \u00e0 chaque service de publier ses actualit\u00e9s, d\u2019expliquer ses projets ou de partager ses bonnes pratiques. Quant aux flux d\u2019actualit\u00e9s, ils garantissent une communication interne plus r\u00e9active, plus transparente et surtout plus incarn\u00e9e.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a7ff66 elementor-widget elementor-widget-heading\" data-id=\"6a7ff66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Un outil id\u00e9al pour promouvoir les \u00e9v\u00e9nements internes<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a15b322 elementor-widget elementor-widget-text-editor\" data-id=\"a15b322\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Que l\u2019entreprise organise un lancement de collection, une journ\u00e9e d\u2019int\u00e9gration, un webinaire, une formation distancielle ou un \u00e9v\u00e9nement hybride, l\u2019Intranet devient un relais incontournable. Il facilite l\u2019inscription, la promotion, la diffusion de contenus, et assure un taux de participation bien sup\u00e9rieur. Les collaborateurs, o\u00f9 qu\u2019ils soient, se sentent inclus dans la vie de l\u2019entreprise.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce5cb46 elementor-blockquote--skin-border elementor-widget elementor-widget-blockquote\" data-id=\"ce5cb46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tSoucieux d\u2019apporter \u00e0 ses collaborateurs le m\u00eame niveau de service que celui offert \u00e0 ses clients, La Redoute a d\u00e9cid\u00e9 de se doter d\u2019un nouveau portail Intranet collaboratif, baptis\u00e9 \u00abRWays\u00bb.\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-239bdf6 elementor-widget elementor-widget-video\" data-id=\"239bdf6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;youtube.com\\\/watch?v=UikUhRIw3Ig&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07a3995 elementor-widget elementor-widget-heading\" data-id=\"07a3995\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L\u2019Intranet, un outil essentiel pour connecter le si\u00e8ge et les magasins<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad79fe5 elementor-widget elementor-widget-text-editor\" data-id=\"ad79fe5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dans le Retail, la r\u00e9ussite \u00e9galement passe par la fluidit\u00e9 de la communication interne, la coh\u00e9rence des messages et la capacit\u00e9 \u00e0 <a href=\"https:\/\/www.jalios.com\/fr\/blog\/portail-magasin-retail\/\"><strong>maintenir un lien humain fort entre le si\u00e8ge et les magasins<\/strong><\/a>. Un Intranet moderne, mobile, collaboratif et accessible offre une r\u00e9ponse compl\u00e8te \u00e0 tous ces enjeux. Il renforce la culture d\u2019entreprise, am\u00e9liore l\u2019exp\u00e9rience collaborateur, facilite la collaboration et devient un v\u00e9ritable levier de fid\u00e9lisation des talents.<\/p><p>Adopter un Intranet, c\u2019est offrir \u00e0 chaque collaborateur, qu\u2019il soit au si\u00e8ge ou sur le terrain, la possibilit\u00e9 de s\u2019impliquer, de mieux comprendre l\u2019activit\u00e9 et de contribuer pleinement \u00e0 la performance collective. C\u2019est un investissement strat\u00e9gique pour toute enseigne Retail souhaitant aligner ses \u00e9quipes, dynamiser ses magasins et cr\u00e9er une communication interne plus humaine et plus efficace.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-13834dd8 e-con-full e-flex e-con e-child\" data-id=\"13834dd8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-640bfbcd elementor-widget elementor-widget-heading\" data-id=\"640bfbcd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">D\u00e9couvrez Jalios Intranet<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40cc19e7 elementor-widget elementor-widget-text-editor\" data-id=\"40cc19e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La bonne information \u00e0 la bonne personne au bon moment. Une parfaite\u00a0<strong>communication<\/strong>\u00a0et rien d\u2019autre\u00a0!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba706cc elementor-align-left elementor-widget elementor-widget-button\" data-id=\"ba706cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.jalios.com\/fr\/produits\/intranet\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">D\u00e9couvrir<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Le secteur du Retail repose sur une m\u00e9canique complexe o\u00f9 cohabitent des \u00e9quipes tr\u00e8s diverses : services centraux, responsables de magasin, vendeurs, logisticiens, conseillers, managers de rayon, frontline workers et collaborateurs terrains r\u00e9partis sur plusieurs sites. Cette diversit\u00e9 fait la richesse du secteur, mais elle repr\u00e9sente \u00e9galement un d\u00e9fi majeur en mati\u00e8re de communication interne. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":28474,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[51,86],"tags":[103],"class_list":["post-28477","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-articles","tag-retail"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.jalios.com\/fr\/wp-json\/wp\/v2\/posts\/28477","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jalios.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jalios.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jalios.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jalios.com\/fr\/wp-json\/wp\/v2\/comments?post=28477"}],"version-history":[{"count":10,"href":"https:\/\/www.jalios.com\/fr\/wp-json\/wp\/v2\/posts\/28477\/revisions"}],"predecessor-version":[{"id":28491,"href":"https:\/\/www.jalios.com\/fr\/wp-json\/wp\/v2\/posts\/28477\/revisions\/28491"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.jalios.com\/fr\/wp-json\/wp\/v2\/media\/28474"}],"wp:attachment":[{"href":"https:\/\/www.jalios.com\/fr\/wp-json\/wp\/v2\/media?parent=28477"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jalios.com\/fr\/wp-json\/wp\/v2\/categories?post=28477"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jalios.com\/fr\/wp-json\/wp\/v2\/tags?post=28477"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}